Sales & Marketing
Sales & Marketing Industry Training
About the course
A skill focused course that is highly relevant to a number of industries- learn and develop these skills to make yourself an asset to any business focused on client relations.
Brighten Careers Institute has designed the Sales and Marketing Short Course to give students the research and market analyst skills to produce and promote products.
This course combines theoretical information about working in Sales and Marketing in Australia with insight into understanding Australian consumer behaviour, planning promotional activities and preparing reports on the research conducted.
Sales & Marketing Training Modules
- Contribute to health and safety of self and others
Implementing work safety requirements
Participating in Work, Health and Safety (WHS) processes
2. Promote products and services
Plan promotional activities
Co-ordinate promotional activities
Review and report on promotional activities
3. Conduct market research
Conduct desk research to gather background market information
Develop research methodology and objectives
Gather data and information from respondents
Analyse research information
Prepare research reports
4. Analyse consumer behaviour
Confirm product or service market
Assess reasons for existing levels of consumer interest
Recommend focus of appeal for marketing strategies for product or service
Sales & Marketing Professional Skills Development
What is Professional Skills Development?
At Brighten Careers Institute, we have developed a program that combines practical experiences and theoretical knowledge in order to increase the employability of our students.
We have identified the skills and abilities that employers seek in new staff members and have tailored our course to help learners develop into the ideal job candidate.
Sales & Marketing Training Package
Sales and Marketing theory that addresses expertise such as planning promotional activities, conducting market analysis and assessing consumer interest.
We want our students to not only excel in the workforce, but to prepare them for their future careers.
Throughout this program, our students will participate in several practical experiences that will encourage them to practise their language and Sales and Marketing skills in the classroom and out in the “real” world.
How does it work?
Enjoy self-paced online learning through our dedicated e-learning platform.
Join our virtual classes and practical experiences such as RSA, RCG and Barista courses.
English and Employability support sessions are available to help learners career and personal development.
Site visits, presentations from business professionals, work experience.
Students are toured around some of Sydney’s most famous landmarks by a local Sydney university student.
Did you find the right industry course? Apply now.